Britain's advertising standards watchdog has banned a Marc Jacobs perfume ad starring actress Dakota Fanning, saying it seemed to sexualise a child.
The Advertising Standards Authority says four readers complained about the magazine ad for Jacobs' "Oh, Lola!" perfume, which showed the 17-year-old star in a short dress sitting with an oversized perfume bottle between her legs.
The watchdog said that Fanning looked under 16 years old in the ad, and the styling in the image drew attention to her sexuality.
It said the ad "could be seen to sexualise a child" and could cause serious offence.
Perfume maker Coty UK said the ad was targeted at readers over 25 years old and that while the image was provocative, it wasn't indecent.
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